It is interesting when you check the competitor’s web sites and marketing of their services as they all claim to be the LEADER in the security industry.
SECURE PROTECTION SERVICES prides itself in being the leader in the industry as all the information below has been implemented in our policies and organization so with this in mind we can truely say we are one of the leading companies in today's market place.
What is the true meaning of being the leader in the security industry?
Industry-leading companies usually have several advantages, such as pricing power, brand recognition and a loyal customer base. It takes time to achieve a dominant position in an industry, and maintaining that leadership position is an ongoing effort. Small businesses should first aspire to lead their respective local markets before planning for worldwide industry domination.
Operational execution means keeping errors to a minimum and continually improving. Leading companies do the simple things correctly all the time. For example, a leading retailer always keeps items in stock and invests in training for its customer service staff. A leading technology company retains its best talent to stay ahead of the competition. Industry leaders invest in quality management programs to reduce design and manufacturing defects. Leading companies manage costs, while investing in marketing, research and development to stay a step ahead of the competition. The competition never surprises a dominant company.
Industry leaders do not need charismatic chief executives, but they do need a clear and consistent vision. Successful companies know how to anticipate as well as to drive changes in consumer behavior, industry standards and even public policy. Chief executives of leading companies focus on the big picture, such as looking for strategic partners with complementary skills and exploring international markets. In an April 2009 interview with Harvard Business School Working Knowledge, professor Lynda M. Applegate suggested that the chief executives of successful companies explore new market niches and reposition their companies to take advantage of new market opportunities. Small companies are more nimble and can adjust rapidly to change.
The industry structure plays an important role in determining leadership positions. Harvard professor Michael E. Porter's five-forces model is a common framework for evaluating industry structures. The five forces are the bargaining power of suppliers and customers, the threats from competitors and substitute products, and the industry rivalry. A company can achieve and sustain a leadership position in an industry with very few players, such as aircraft manufacturing. However, it is much more difficult for one company to dominate a fiercely competitive industry, such as consumer electronics. While Boeing and Airbus dominate aircraft manufacturing, several companies -- Apple, Sony and others -- can claim leadership positions in some aspect of consumer electronics.
Industry leaders know how to innovate, which involves excelling in both operational execution and strategic management. Successful innovation means developing new products on an ongoing basis and responding rapidly to competitive product launches. Leading companies that fail to introduce cutting-edge products risk losing market share to agile start-ups, author Richard Leifer and his colleagues wrote in an April 2000 Harvard Business School Working Knowledge article. The authors suggested that leading companies need radical innovation, which transforms the relationship between customers and suppliers and displaces current products. An example would be the introduction of the Apple iPod, which introduced a radical new way of buying and listening to music.